Vartana recently announced that it raised $12 million in a Series A round led by Mayfield, a California – based venture capital firm.
Vartana
Established in 2020 by Kush Kella and Ahmed Sharif and based in San Francisco, Vartana is an all-in-one B2B enterprise sales closing and financing platform that facilitates how sales reps close deals and buyers pay by facilitating the closing process and terminating payment term pushback.
Vartana recently confirmed that it raised $12 million in a Series A round led by Mayfield with participation from Flex Capita, Xerox Ventures, and Audacious Ventures. This brings its total raised to $19 million. With this funding round, Patrick Salyer, Partner at Mayfield fund will join Vartana’s Board of Directors.
The company intends to use this series A funds to promote its sales and engineering teams to support growth.
Vartana also secured a $50 million line of credit from i80 Group, a New York-based investment firm designed to drive the innovation economy forward by empowering growth. Kella says this will ensure financed deals can be regulated through Vartana’s new capital marketplace.
Vartana is a business-to-business (B2B) enterprise sales closing and financing platform that provides an entirely digital checkout platform with integrated proposals, signatures, payments, and self-service financing, that improves conversion, sales cycles, order values and manages cash flow.
Today, over 30% of B2B technology purchases employ payment flexibility, but sellers don’t have an easy solution unless they offer monthly payment plans on their own, which results in increased AR (account receivable) risk. Vartana aspires to entirely de-risk AR by providing access to upfront cash flow for all sellers, and the team is just getting started.
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