Hermès: Investment in French Craftsmanship
Hermès has launched a new manufacturing facility in Auvergne, France, as part of its ongoing investment in local production. The new site highlights the brand’s commitment to craftsmanship, contributing to the broader French economy.
Boost to Local Employment
This new factory will employ 250 artisans, a reflection of the brand’s expanding workforce. Hermès’ workforce in France has grown by approximately 5% annually over the past few years, strengthening its presence in rural areas.
Sustainability at the Core
The Auvergne site reflects Hermès’ dedication to sustainability, with 90% of the materials used in production being sustainably sourced.
Hermès’ New investment in France: strengthening its place in the Luxury Business
Luxury Leader with deep French roots
Hermès, a global luxury icon, continues to invest in its French manufacturing capabilities, reaffirming its commitment to quality craftsmanship. The opening of a new production facility in Auvergne underscores the brand’s expansion in rural France, tapping into local artisanal traditions. This move reflects a strategic focus on maintaining French heritage while scaling its global reach, especially amid rising global demand for luxury goods. Hermès remains one of the few luxury brands with over 80% of its production still based in France.
Focus on employment and artisanal craftsmanship
The new site will provide 250 jobs, further strengthening Hermès’ workforce in France. Since 2010, the brand has increased its number of employees in France by nearly 80%, a significant contribution to regional economic growth. Hermès prides itself on maintaining a personal touch in its luxury products, often emphasizing that each item is handcrafted by a single artisan from start to finish. This dedication to high-quality craftsmanship has allowed the company to retain its status as a leading luxury brand.
Sustainability initiatives and local impact
The new factory also aligns with Hermès’ sustainability goals. Currently, about 90% of the leather it uses is sourced sustainably. This commitment has become a core part of the company’s values, enabling the brand to appeal to eco-conscious luxury consumers. Additionally, the site’s design incorporates eco-friendly features, contributing to Hermès’ mission of lowering its environmental impact while expanding its production.
Hermès’ global strategy with French manufacturing at the heart
This investment in Auvergne is just one piece of Hermès’ broader strategy to meet growing global demand, particularly in key markets like Asia, while staying true to its French roots. Hermès is also seeing a surge in sales, with revenues up by nearly 20% in recent quarters, further solidifying its position in the luxury goods market.
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