The Swiss banking sector continues to be a cornerstone of the national economy and a key player in global finance, according to the latest data from the Swiss National Bank (SNB) and industry reports. As of Q1 2025, Swiss banks hold approximately CHF 6.8 trillion in total assets, reaffirming Switzerland’s position as a leading financial hub.
Strong Performance of Major Swiss Banks
Leading institutions such as UBS and Credit Suisse (now fully integrated into UBS Group) dominate the market, with UBS reporting a net profit of CHF 2.1 billion in Q1 2025. The merger has further solidified UBS’s position as the world’s largest wealth manager, overseeing CHF 4.9 trillion in invested assets.
Meanwhile, Julius Bär, a key player in private banking, reported CHF 480 billion in assets under management (AuM), reflecting steady growth in high-net-worth clientele. Raiffeisen Switzerland also posted strong results, with total assets reaching CHF 247 billion, driven by robust domestic lending activity.
Digital Banking and Fintech Expansion
The Swiss fintech scene is thriving, with digital banks like Neon and Yuh (a joint venture of PostFinance and Swissquote) gaining traction. Neon, a fully digital bank, now serves over 500,000 customers, while Yuh has surpassed 300,000 users, highlighting the shift toward mobile-first banking.
Swissquote, a leader in online trading, reported a 25% increase in active traders in 2024, reaching 1.2 million clients. The rise of blockchain-based services has also contributed to growth, with SEBA Bank and Sygnum Bank expanding their digital asset offerings.
Regulatory Updates and Monetary Policy
The Swiss Financial Market Supervisory Authority (FINMA) has introduced stricter anti-money laundering (AML) measures, requiring banks to enhance due diligence on high-risk transactions. The SNB maintains its key policy rate at 1.75%, aiming to balance inflation control (currently at 2.1%) with economic growth.
According to SNB data, foreign deposits in Swiss banks remain stable at CHF 2.3 trillion, with Europe and Asia as primary sources. The Swiss franc (CHF) continues to be a safe-haven currency, trading at 1.05 CHF per EUR as of April 2025.
Sustainable Finance Initiatives
GENEVA, SWITZERLAND – Swiss banks are accelerating their ESG (Environmental, Social, and Governance) commitments. Lombard Odier announced a 50% increase in sustainable investment portfolios, now managing CHF 220 billion in ESG-compliant assets. Similarly, Pictet Group reported that 45% of its AuM are now aligned with sustainability criteria.
The Zurich Cantonal Bank (ZKB) has launched a new green bond program, raising CHF 1.5 billion for renewable energy projects.
With strong financial fundamentals, innovation in digital banking, and a focus on sustainability, the Swiss banking sector remains resilient. The SNB forecasts 2.3% GDP growth for Switzerland in 2025, supported by a stable financial system.
Damalion helps families and entrepreneurs to open their -online- Swiss bank account, for excellent asset protection and wealth preservation. We also register Swiss liability companies on behalf of international clients and they get their Swiss business bank accounts open in the state of the art. Please contact your Damalion expert now.
20 Things to Do in Geneva During Your 2-Day Business Trip
If you’re visiting Geneva for work, make the most of your downtime with these must-see attractions, dining spots, and cultural experiences. Here’s a curated list with official links for more details.
Day 1: Iconic Landmarks & Cultural Gems
- Jet d’Eau – Geneva’s famous water fountain, shooting 140 meters into the air.
- St. Pierre Cathedral – Climb the tower for panoramic city views.
- Old Town (Vieille Ville) – Wander through cobblestone streets and historic squares.
- Maison Tavel – Geneva’s oldest house, now a history museum.
- Patek Philippe Museum – A must for watch enthusiasts.
- Broken Chair Sculpture – Symbolic monument near the UN.
- United Nations Office (Palais des Nations) – Take a guided tour.
- International Red Cross & Red Crescent Museum – Powerful humanitarian exhibits.
- Bains des Pâquis – Lakeside baths for a quick swim or fondue.
- Geneva Botanical Gardens – A peaceful escape.
Day 2: Luxury, Shopping & Lake Geneva Experiences
- Rue du Rhône – High-end shopping (Rolex, Patek, Hermès).
- Fondation Beyeler (Day Trip to Basel) – If time allows, visit this world-class art museum.
- Boat Cruise on Lake Geneva – Scenic views of Mont Blanc.
- Horloge Fleurie (Flower Clock) – A tribute to Swiss watchmaking.
- MAMCO (Modern Art Museum) – Cutting-edge exhibitions.
- Carouge District – Geneva’s “Little Italy” with charming cafés.
- Chocolate Tasting at Favarger – A Swiss chocolate institution.
- Wine Tasting in Lavaux (Day Trip) – UNESCO-listed vineyards.
- Dinner at Le Chat-Botté – Michelin-starred fine dining.
- Sunset at Parc La Grange – Stunning lakeside gardens.
Quick Tips for Business Travelers
- Public Transport: Free with hotel stays.
- Geneva Pass: Discounts on attractions.
- Best Business Lounges: Swissport Diamond Lounge at GVA Airport.
Make the most of your short stay—Geneva blends business, culture, and nature seamlessly!
